IMMERSED IN TEAM HISTORY
The full-height wall narratives contain various levels of detail – a narrative architecture also reflected in our digital infrastructure.
We had the honor of working with the Red Sox and their archivists and architects to transform an underutilized space in Fenway Park into a special place for season ticket holders and tours: The Royal Rooters Club. 100 years of club and Fenway history was transformed into an immersive experience combining a graphic narrative, key historical artifacts, and audio and video.
Our experience with the Sox opened our eyes to the challenges teams face with managing their legacies and the value waiting to be unlocked in team archives.